All landlords and property managers know that in order to effectively market your property and close more leases, you need to post your vacancies on housing listing platforms. You've probably tried all the popular ones: Zillow, Trulia, and Zumper. But oneRental Ads Websitemaybe you haven't tried it yet is Facebook Marketplace.
That's right: Real estate owners and managers can advertise vacancies on the social media giant's marketplace. But is it worth posting a property for rent on Facebook Marketplace? Read on for more information.
Search this guide:
- Can I list properties on Facebook Marketplace?
- Is Facebook Marketplace good for apartments?
- How do I list a rental property on Facebook Marketplace?
Can I list properties on Facebook Marketplace?
Yes, you can list properties on Facebook Marketplace. In 2017, Facebook introduced an “Apartments” category on its marketplace, allowing real estate agents and property managers to post rental listings.
It is currently completely free to list a rental car on Facebook Marketplace. There are also no commissions.
Is Facebook Marketplace good for apartments?
Facebook Marketplace is a good place to post housing and rental listings as it increases awareness and generates leads for free. It's also quick and easy to post a rental ad, making Facebook a great platform formarket your property.
Since launching its marketplace in 2016, Facebook has reported that one in three Americans uses the platform. So it goes without saying that millions of people browse the marketplace every day. And since Facebook started improving rental listings in 2017, more and more people are using the marketplace to find a place to live.
In fact, Facebook Marketplace has slowly supplanted Craigslist as the nation's most popular apartment search engine. While many rental property websites have risen in popularity in recent years, Craigslist remains a staple due to its free listings and easy publishing process. But now people are starting to use and trust Facebook more.
Facebook Marketplace beats Craigslist for several reasons:
- People already use Facebook for other purposes and the Marketplace platform is easily accessible.
- Facebook allows users to view the cartel's Facebook profile, which inspires trust.
- There are more people actively using Facebook than Craigslist.
Why you should list rental properties on Facebook
- Big audience:Facebook is the greatestsocial mediaNetwork with around 3 billion users worldwide. Therefore, you enjoy high visibility when listing on the marketplace.
- You can advertise an ad:If you want to maximize exposure, you can pay to grow a list. Boosting essentially increases the number of people who see and interact with your post.
- Simple conversions:If a potential customer is interested in your rental, they can quickly and easily contact you, request a tour or save the listing for future reference. You will receive the prospect's contact information, which you can save in yoursCRM.
- Connection with other listing services:Facebook Marketplace has announced partnerships with major apartment listing services such as Apartments.com and Zumper. This means you can post to a platform like Zumper and they will automatically post to Facebook as well.
- Show multiple units in a building:Facebook Marketplace allows you to post multiple unit listings when multiple units are available in the same building.
How do I list a rental property on Facebook Marketplace?
Listing a rental on Facebook Marketplace is easy and anyone on your team can do it.
There are only five steps to listing an apartment on Facebook:
- Create your account
- Make a list
- Add photos and details
- Choose your publishing options
- Respond to leads and inquiries
Step 1: Set up your account
As of 2021, only select companies appear to be able to sell through their Facebook MarketplaceBusiness page🇧🇷 All other sellers who create a listing on Marketplace must use theirspersonal Facebook profiles.
As a result, you may need to list your rental properties on the marketplace through your personal Facebook profile. So log into your Facebook account or create a free account.
Pro tip:Consider creating a secondary Facebook account that you will use solely for posting rentals. This allows you to separate things from your personal account.
Step 2: Make a list
After you've logged into Facebook, follow these steps to create a list:
- Go to Marketplace from the side menu or type "Marketplace" in the search bar.
- Click Sell Something.
- Click on “buy or rent houses”.
Step 3 - Add photos and lots of details
You now have the option to describe your unit(s), attach photos and provide unit details.
- You can add up to 50photos of the apartment🇧🇷 Make sure they are bright, clear and high definition. Include photos of the unit and the interior and exterior of the building.
- Generate a title for the listing. Be brief but meaningful, for example: "[#] room on the top floor of the apartment in [neighborhood]."
- Please answer all drop down questions (e.g. number of bedrooms, number of bathrooms and price)
- Write a full description. Add details about the unit itself and the building - the more the merrier! Also indicate when the device will be available.
- Choose which services are available from the options offered by Facebook.
Step 4 - Choose your publishing options
Of course you want to publish your entry on the marketplace, but you can also publish your entry in up to 20 groups.
After posting, you can choose to boost the post. If you are promoting a rental ad, you can choose yoursBudgetwith Facebook recommended campaign length or choose a custom option.
To define a custom campaign:
- Click on "Choose a custom offer and duration".
- In the Duration section, click (+more) or (-less) to select the number of days you want the ad to run.
- In the Total Budget section, use the slider to set your budget. Or click the pencil icon to enter a number. The budget you set is the total amount of money you pay for theadvertising campaign.
- Optionally, you can also edit the audience for your ad. This allows you to define the location you want to target your optimized listing to.
Step 5: Respond to leads and inquiries
Now that your rental offer is online, wait for the leads to roll in!
When a prospect contacts you with questions or requests a home inspection, you'll receive a simple form with the prospect's contact information and other relevant details.
Remember to respond to all inquiries promptly and professionally. At least theresident experienceit begins even before a resident signs a lease.
This is how ButterflyMX works:
How to list a rental on Facebook Marketplace through a listing site
In 2017, Facebook announced its partnership with listing sites like Zumper and Apartments.com to automate rental ads on Facebook Marketplace.
Depending on how many buildings or units you want to list, manually listing each one can be time consuming. But many platforms now make it easy to distribute your offers automatically.
The process of distributing your ads from an ad platform to Facebook Marketplace depends on the platform you use. On many platforms, the process is automatic. For others, you may need to opt out of syndicated offers. Check with the trading platform you use.
Facebook Marketplace Rules for Rentals
Before you list any home or rental property on Facebook Marketplace, familiarize yourself with Facebook's rules and policies. Violating any of these policies may result in your ad being disapproved or removed after publication.
Follow these two main guidelines:
- The description and photos in your ad must match.
- Listings that discriminate against a protected class or violate any type ofselection of tenantsLaws can be reported and removed from Facebook.
Increase the marketing of your property with Facebook Marketplace
Whether you want to generate more leads or sign leases faster, posting a lease on Facebook Marketplace is a great solution. Your potential customers are probably already on Facebook, so why not take advantage of it? With just five easy steps, or by connecting your account to a listing platform you already use, you can start posting your work to Facebook in no time.